About us
Are you looking for a beautiful piece of jewelry that always brings joy? Choose your Italian jewelry here. Made by hand in Tuscany, a center of Italian jewelry making. Jewelers and goldsmiths of this area are world famous for their distinct sense of beauty and quality. By the way: we deliver at low prices directly from the factory.
Producer and responsible: TENDENZ ITALY S.R.L., Via Monte Falco 31, I-52100 Arezzo, info@tendenze-italy.com

Italian jewelry enjoys an excellent reputation worldwide and stands for a combination of traditional craftsmanship, high-quality material selection and innovative design. Some of the most important characteristics and advantages of Italian jewelry are summarized below:
1. Tradition and craftsmanship
o Italy is one of the oldest centers of gold and silversmithing. Experienced jewelers have been working in cities such as Vicenza or Arezzo for generations.
o Production often takes place according to old techniques that are passed down from generation to generation, while at the same time being supplemented by modern processes.
2. High quality materials
o Italian jewelry designers rely on exquisite materials such as 18-carat gold, high-quality sterling silver (925) as well as diamonds and other precious stones.
o Strict quality control and the use of tested materials ensure long-lasting jewelry that retains its value.
3. Diverse designs
o A wide range of styles is typical of Italian jewelry: from classic, timeless creations to playful, filigree ornaments to avant-garde designer pieces.
o Creativity and a sense of aesthetics are unmistakable - Italian jewelry labels often set trends that are well received around the world.
4. Exclusivity and prestige
o Many Italian brands have established themselves as synonyms for luxury.
o Italian jewelry is often worn as a status symbol and reflects a passion for design and quality.
5. Attention to detail and precision
o Great importance is attached to the smallest details during production.
o High-quality jewelry is sometimes created in complex work steps that require a perfect balance between handwork and the latest technology.
6. Sustainability and responsibility
o More and more Italian jewelry manufacturers are placing value on ethical supply chains and environmental compatibility. Transparency in production is becoming increasingly important for customers and is being proactively implemented by many Italian manufacturers.
7. Timeless style and value retention
o The successful combination of classic design language with trendy influences makes Italian jewelry timeless.
o Thanks to the high-quality workmanship and the use of precious metals and stones, the pieces often retain their value for many years. Conclusion:
Italian jewelry stands for the highest level of craftsmanship, selected materials, timelessly elegant designs and a high level of prestige. Anyone who buys a piece of jewelry from Italy is not only investing in a beautifully designed accessory, but also in long tradition, quality and sustainability.